Changing Face of the Yoga Industry, Its Dharmic Roots and Its Message to Women: an Analysis of Yoga Journal Magazine Covers, 1975–2020

Abstract Contemporary yoga is popularly represented in various media by a fit, white woman. Yoga Journal is a magazine recognized by many as an industry cornerstone and an institution in and of itself. It represents the distinctive face of yoga. By analyzing the visual and textual content of the Yoga Journal magazine covers, from its…